IFES Rebrand
IFES, an international non-profit, wanted to update their brand. A branding firm was hired to create an updated logo and design motifs. My job was to work with a team of designers to implement the new logo, refresh our brand identity, and design new material using the concepts given to us by the branding firm.
Role: Designer
Stationary
The entire inventory of letterhead, envelopes, and other paper materials required a complete overhaul. I began with the letterhead, incorporating the new facet motif.
Paper Resources
Redesigning all of the envelopes, receipts, and other office resources gave even the most basic paper supply the distinct IFES brand.
Note Cards & Business Cards
I created this personalized note card for our executive director and worked with another designer on the team to produce the business cards.
These resources help the team build brand recognition and equips them for networking and fundraising.
Brand Fonts
To help modernize and clean up the look of the brand we introduced all new san serif fonts.
I chose Montserrat for titles and headers. Open Sans was chosen for body text and pull quotes. Futura Condensed Bold is used in the IFES logo and for special titles.
Brand Colors
The Black Currant color has been the cornerstone of the IFES brand for many years. We use it in our logo and it represents the global organization. We decided to keep this signature color while introducing a secondary color which we call IFES Ocean. IFES Ocean is used for text headers and with Black Currant to bring a pop of color.
Regional Colors
Each color represents one of the eleven IFES regions. The spectrum of colors symbolizes the diversity and global reach of the organization. As a part of the rebrand, I refreshed the regional colors - making the whole palette more cohesive, bright, and clean.
Word Document Template
I created a custom Microsoft Word document template with built-in branding. The built-in styles are intuitive and make it easy for the whole team to create beautiful documents and stay on brand.
Promotional Material
It’s a fun challenge to create unique and useful promo items that build brand recognition. I made everything from custom folders to hold reports, to stickers and bookmarks. This swag helps keep IFES in front of people.
Newsletters
Redoing our newsletter was a key way of introducing the new branding. I designed a new layout that prioritized images of people and captures the reader’s attention with the bold IFES colors and facet motif.
Thank You Card
As a non-profit organization, IFES sends handwritten thank you cards to supporters and partners. I created this custom multilingual design to express appreciation and symbolize the global impact of a donor’s gift.
